INDUSTRY:
REAL ESTATE AGENCY
CLIENT:
DAR ALHANDASA ALAQARIA
EXPERIENCE:
REBRANDING
Dar Alhandasa Alaqaria
about.
Dar Alhandasa Alaqaria is a high end real estate agency that focuses on creating meaningful experiences around finding a home. The rebranding aimed to move beyond traditional real estate branding by creating a sophisticated identity that reflects lifestyle, emotion, trust, and the lasting value of a forever home.
challenge.
The main challenge was transforming a traditional real estate identity into a modern, lifestyle focused brand while maintaining its credibility and professionalism. The bilingual nature of the brand required careful integration of English and Arabic across typography, hierarchy, and visual elements. Market research guided the design process, balancing elegance, readability, and cultural relevance across both languages.
results.
The rebranding resulted in a complete visual identity including a redesigned logo, the slogan “Create Your Dream Memories,” bilingual typography, and a sophisticated deep green color palette. I also developed business cards, corporate documents, social media assets, and comprehensive brand guidelines to maintain a consistent identity across print and digital applications.
