INDUSTRY:
COFFEE HOUSE AND BOOKSTORE
CLIENT:
PIN A BOOK
EXPERIENCE:
BRANDING
Pin a Book
about.
Pin a Book is a coffee shop, study space, and bookstore in Amman, Jordan, developed around the idea of bringing reading, studying, and connection together in one welcoming space. I developed the brand identity from the ground up, including the naming, logo, visual identity, brand guidelines, and initial social media content.
challenge.
The challenge was creating one cohesive identity for a space serving three distinct purposes: coffee, studying, and books. Research into the local market and competitors helped shape a clear brand strategy that would appeal to students and remote workers while giving Pin a Book a distinctive, welcoming, and memorable presence.
result.
The result was a complete brand identity built around the concept of coffee, community, and connection. I developed the logo, visual system, brand guidelines, and initial social media content, establishing a consistent identity that could extend across the space, print materials, and digital platforms.
