INDUSTRY:
COFFEE HOUSE, BOOKSTORE AND STUDY HOUSE
CLIENT:
PIN A BOOK
YEAR:
2020
EXPERIENCE:
BRANDING
Pin a Book
about.
This project involved creating the full brand identity for Pin a Book, a coffee shop, study space, and bookstore in Amman, Jordan. The branding was developed from scratch, including the naming, logo design, brand guidelines, and initial social media content, with a focus on building a cohesive and concept driven identity.
challenge.
The main challenge was defining a clear brand direction for a hybrid concept that combines a café, study environment, and bookstore. This required extensive market research and competitive analysis to ensure the identity felt distinct and relevant, with the primary target audience identified as remote workers and students due to its location next to a university.
result.
The final outcome was a complete brand identity system, including a logo, guidelines, and initial social media presence. This included a set of Instagram posts designed using the brand guidelines, establishing a cohesive visual language that can be consistently applied across future print and digital touchpoints.
