INDUSTRY:
STUDY ABROAD AND IMMIGRATION CONSULTANCY
CLIENT:
VISA GENIUS
YEAR:
2025
EXPERIENCE:
BRANDING AND SOCIAL MEDIA MANAGEMENT
Visa Genius
about.
This project involved branding and developing the visual identity for Visa Genius, a startup based in Germany focused on helping students obtain their visa for studying in Germany. The service supported applicants with preparing and organizing the correct documentation required for the student visa process, later expanding to include internship opportunities for graduates of Syrian universities. The platform operated fully online with no marketing budget, relying on organic growth.
challenge.
The main challenge was building trust and visibility for a new startup with no marketing budget, while communicating a complex service clearly to a highly specific audience. The brand needed to effectively reach Syrians aiming to move to Germany, requiring a focused and culturally aware communication strategy.
result.
The final outcome included a complete brand identity, social media strategy, and ongoing content management during the early stages of the startup. I created and scheduled posts, managed organic growth, and analyzed performance data to ensure content reached the correct demographic and remained effective over time.
