INDUSTRY:
EDUCATION AND IMMIGRATION
CLIENT:
VISA GENIUS
EXPERIENCE:
BRAND AND MARKETING STRATEGY
Visa Genius
about.
VisaGenius is a Germany based online startup supporting students and graduates pursuing study and internship opportunities in Germany. I developed its visual identity and foundational brand system to establish a clear, trustworthy, and approachable presence for its target audience.
challenge.
The challenge was to build a trustworthy and approachable identity for a new service while communicating its purpose clearly. The brand needed to feel credible and accessible to Syrian students and graduates navigating opportunities in Germany.
result.
I developed a structured marketing and content system to support VisaGenius’s organic growth, beginning with competitor and audience research to inform the brand and marketing strategy. This included campaign planning, content tracking, hashtag analysis, A/B testing, performance optimization, and advance scheduling to maintain a consistent workflow from strategy through execution.
